Registration

Collect your coveted CMSEO badge and get ready for the week of mayhem ahead.

Venue: Chiang Mai Marriott Hotel

How I Land Billionaires & A-List Celebrities As SEO Clients (Without Ads, Funnels, Or Cold Emails)

Workshop by Igor Bajsic

What if you could get billionaires, A-list celebrities, and billion-dollar brands on a call - without running a single ad, building a funnel, or sending cold emails? Igor uses a human-first approach to client acquisition, leveraging memes, GIFs, and authentic connections to open doors most people don't even know exist. In this talk, you'll learn how to bypass the crowded "SEO expert" noise and position yourself where high-value clients can't help but say yes.

Venue: Suthep Hall 1, Chiang Mai Marriott Hotel

Zero-Cost Traffic: Parasite SEO, Blackhat Tactics & GEO Wins

Workshop by James Oliver

Google's SERPs have become a zero-sum game, but traffic is far from dead. This session dives into how affiliates and agencies are bypassing the algorithm entirely using Parasite SEO, LLM hijacking, and platform-first SEO across Reddit, YouTube, and Google Discover. You'll get a playbook of tactical methods like the "LLM Insertion Method," the "Parasite Stack," and more, all designed to help you earn traffic, visibility, and affiliate revenue without relying on your own site or backlinks.

Venue: Suthep Hall 3, Chiang Mai Marriott Hotel

Design, Data, & Discovery: An Experiment-First Approach To eCommerce SEO

Workshop by Sophie Brannon

In this session, Sophie will dive into how trial, error, and iteration drive results. From testing content additions and removals, as well as testing major design changes through to building a custom Chrome extension for more insights, you'll see how an experiment-first mindset uncovers opportunities traditional SEO playbooks often miss.

Venue: Suthep Hall 1, Chiang Mai Marriott Hotel

E-E-A-T Isn't Just A Checklist: How To Audit, Measure, & Actually Improve It In 2025

Workshop by Tom Winter

Marketers love to talk about E-E-A-T, but here's the ugly truth: most can't measure it, so they can't fix it and that's exactly why sites are bleeding traffic in 2025. In this session, Tom will show you how to score E-E-A-T with AI, ditch gut-driven updates, and turn a messy process into a repeatable workflow. Expect a playbook packed with prompts, scoring systems, and real-world tactics you can steal to finally make E-E-A-T a competitive edge.

Venue: Suthep Hall 3, Chiang Mai Marriott Hotel

GEO In Action: How We Got A 999% Increase In Traffic From ChatGPT

Workshop by Chris Walker

Chris and his team cracked the code on getting ChatGPT to send them traffic, and he's going to show you exactly how they did it. This isn't theory or guesswork; this is the step-by-step process they used to get a 999% increase in traffic from AI search engines. You'll walk away with the specific tactics, tools, and strategies you can implement today to get your business in front of people using ChatGPT to find solutions.

Venue: Suthep Hall 1, Chiang Mai Marriott Hotel

Offsite SEO In The AI Era: Links, Authority & Control Over Chaos

Workshop by Szymon Slowik

AI is changing and expanding the SEO ecosystem, but authority signals still run the game. In this session, Szymon will show you how controlled link building based on paid media and even PBNs can fuel both rankings and LLMs. Expect real cases, practical tactics, and proof that the same methods deliver results across markets from Poland to the US.

Venue: Suthep Hall 3, Chiang Mai Marriott Hotel

Opening Night Party Presented By HighLevel 

We’re kicking off CMSEO 2025 with a bang. Our Opening Night Party Presented by HighLevel is a night of networking under the stars. Think cold beers and riverside vibes overlooking Chiang Mai’s famed Ping River, with live beats and a karaoke corner at-the-ready for anyone brave enough to step up to the mic.

Venue: Chefs Together

Registration

Collect your coveted CMSEO badge and get ready for the week of mayhem ahead.

Venue: Chiang Mai Marriott Hotel

AI Content & Google's Search Landscape: Risks, Ethics & Opportunities For SEOs

Workshop by Madeleine Lambert

How is Google handling AI-generated content in rankings, citations, and SERPs? This talk unpacks the "AI citing AI" loop, its risks and ethics, and the opportunities SEOs can seize to stay trusted and competitive.

Venue: Suthep Hall 1, Chiang Mai Marriott Hotel

How I Survived Google's HCU & Hit Record €1M Yearly Profits In Affiliate Marketing

Workshop by Niels Zee

After being hit by the Google HCU update, Niels and his team completely pivoted to Google Ads. He will give you the right approach to turn SEO pages into conversion-driven Google Ads pages and with his step-by-step campaign structure, you'll be able to hit record-breaking affiliate revenue months again.

Venue: Suthep Hall 3, Chiang Mai Marriott Hotel

Automating Local SEO: How To Save Hours & Win Google Maps Rankings

Workshop by Navneet Kaushal

In this session, Navneet shares how his team has turned local SEO into a scalable system using AI, GPTs, and smart automations. He'll walk through real examples showing how they uncover ranking gaps, improve map visibility, and deliver results across multiple geos - including work for other agencies. You'll walk away with proven frameworks and actionable resources to simplify and scale your own local SEO efforts in the AI age.

Venue: Suthep Hall 1, Chiang Mai Marriott Hotel

Build PR Relationships That Actually Scale (While Everyone Else Spams)

Workshop by Christopher Panteli

While most people are still blasting cold emails and praying for backlinks, the smartest brands are building relationships that compound. In this session, Chris will walk through how his company has systemized media relationship-building at scale - turning one-off wins into repeat coverage, tier 1 mentions, and long-term trust with journalists. From qualification frameworks to follow-up cadences to AI-proof pitch workflows, this is how they've landed 10,000+ links without burning bridges or wasting time.

Venue: Suthep Hall 3, Chiang Mai Marriott Hotel

Lazy Link Building

Workshop by Alex Horsman

This talk reveals how to build a passive link-building system that gets you featured on Forbes, Shopify, and Harvard Business Review without sending a single outreach email. Learn the exact data-driven approach that cuts link building costs by 79% while freeing up your time to actually grow your business.

Venue: Suthep Hall 1, Chiang Mai Marriott Hotel

Special-Forces Tactics: From Ideas To Income After Chiang Mai SEO

Workshop by Itamar Marani

Ideas don't grow revenue; execution does. After CMSEO you'll have a notebook full of tactics, tips, and "must-try" strategies - but the real challenge is knowing which to act on first and executing them fast enough to see results. In this interactive session, former special-ops officer turned mental performance coach, Itamar, will help you cut through the post-conference noise, overwhelm, and shiny objects to identify the 1-3 highest-leverage actions that will grow your revenue and profits fastest.

Venue: Suthep Hall 3, Chiang Mai Marriott Hotel

Networking Night

Kick back and link up with your fellow SEO’s at our Networking Night. Connect over a cold drink or a friendly game of Jenga, and keep the vibes flowing long into the night.

Venue: Tha Chang

Community Day

 
On Wednesday, we turn the agenda over to you. Events by SEOs, for SEOs.

Last year, you packed the Community Day schedule with 85+ events: from motorbike adventures to night-market crawls, tactical SEO sessions to rooftop meetups, and much more.

Now it’s your turn to shape the legendary networking experience of CMSEO. Download the CMSEO App to bring your idea to life - huge or intimate, formal or informal, SEO-focused or just for fun. Wednesday is dedicated to community events, but you can plan them anytime during CMSEO week.

Main Program Kick-Off

All roads lead here: Karl Kangur opens day one of the main program. Game on!

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Unhelpful Content? Nah, Just Unhelpful Robots

Presentation by Kyle Roof

In this session, Co-Founder of PageOptimizer Pro and IMG Courses, Kyle, will be chatting about current testing and looking at which LLMs are best for SEO.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Vibe Marketing & Even Vibe SEO In The AI Search World

Presentation by Robert Niechcial

In this presentation, Robert will demonstrate how AI Search (including AI Overviews, AI Mode, and beyond) works, breaking down how results are generated and how brands can adapt to this new search reality. He will show how to decode AI-driven results using the latest technology, Vibe coding, advanced tools and applied AI techniques.

You will learn what truly matters to survive in an AI-first world: how to design a modern AI toolset, build automations and workflows and Vibe code tools, audits, and reports. Robert will share practical strategies for identifying AI search patterns, tracking performance, and translating insights into an actionable Vibe SEO mindset.

By the end of this session, you'll understand how to align your marketing with AI-driven search, optimize for visibility inside generative results and create a repeatable process to keep your brand ahead of the curve.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Long Time No See. Here's What's New At Ahrefs

Presentation by Tim Soulo

Marketing is changing fast. AI is reshaping how people discover information, how we do marketing, and how businesses grow.

In this talk, Tim will share what the team has been building to help you thrive in this new reality. You'll see the latest tools and features designed to give you an edge - plus a peek at what's coming next.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

The Affiliate Apocalypse: Who Survived & Why (From The Casino That Won)

Presentation by Peter Macinkovic

As Head of SEO for the world's largest online casino, Peter watched the gambling affiliate landscape get completely reshaped - and he saw exactly who survived and why. He'll reveal the real patterns behind affiliate success versus failure, what content strategies still work versus the ones that got sites nuked, and how his comapny actually evaluates potential partners. You'll learn actionable strategies for building affiliate sites that survive algorithm chaos, based on insider knowledge from the platform that won.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

AI & Influence Marketing For SEO

Presentation by Cindy Krum

While AI craves consensus, humans crave novelty. It is the new job of those in the SEO industry to appeal to both the AIs and the humans, so that the AI models will surface the right content to the right humans. After that, SEO's need to convince people to engage with the brand and convert. The strategies and tactics that work are all changing, and this talk will uncover what works for both.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

On-Page Vs LLM Signals: A Data Study

Presentation by Michal Suski

In this session, Co-Founder and Head of Innovation at Surfer, Michal, will compare large-scale SEO correlations with the features that make LLMs select and cite content, highlighting overlaps, differences, and a single workflow to win both channels.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Main Program: Day 2 Kick-Off

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Doc Brown's Guide To Crushing The Competition With Local SEO

Presentation by Greg Gifford

In this fast-paced and action-packed session, Greg will share advanced Local SEO tactics that will help you crush your competition in 2026 and beyond. Whether you're working with clients in the local space or running affiliate sites, you'll learn how to use Local SEO tactics to gain more visibility in local searches so more local customers find you. Greg will explain how to optimize differently, write localized content, build local links, win more reviews, and rock an amazing Google Business Profile. You'll leave with a detailed Local SEO playbook for 2026 and a customizable Local SEO audit template that will help you dominate your competition.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Manipulating AI For Your Brand Benefit - Proven Techniques To Win

Presentation by Alan Cladx

Alan is passionate about the emerging use of AI in SEO and particularly how to “hack” AI for the benefit of his clients. This presentation builds upon the groundbreaking work, from establishing how to rank a keyword in the top 100 Google ranking positions, to the creation of a fictitious new sport for inclusion in the 2024 Paris Olympic Games.
He will also show you how AI can be manipulated to influence sensitive geopolitical issues - you can be both the manipulator and the manipulated. Alan will explore this theme in fascinating more detail and its SEO implications for Brands and show how you the proven techniques that you can apply to manipulate and win your Brand wars.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Digital Dominance

Presentation by Chase Buckner

Discover the proven formula behind 1 million thriving online businesses. In this session you’ll gain a clear understanding of the five things successful businesses consistently do online, along with an actionable blueprint for building a sales-on-demand machine. To make it even more practical, they'll also receive a free implementation checklist to put everything into motion right away.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Meme Competition Winner

Who will be crowned with the coveted title of this year's best meme-maker? Our winner takes home bragging rights until 2025, over $18,000USD in prizes (including a VIP ticket to CMSEO 2026), and one hell of a trophy. To throw your hat into the ring, submit your memes before COB Thursday 13 November. 

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Beyond Google: Unlocking Organic Growth Across Alternative Channels

Presentation by James Norquay

Discover unconventional yet highly effective strategies for driving organic visibility, traffic, and revenue without relying on Google. This session explores emerging and underutilized platforms, including LLMs, online shopping marketplaces, YouTube, niche communities, and third-party sites, to build sustainable growth and revenue.

Drawing from over two decades of experience as an SEO and Growth Advisor to global brands across FMCG, Crypto, Finance, and other competitive sectors, this talk will share unique case studies and proven, actionable tactics you won't hear anywhere else.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Beating The Bots: How To Get Your Brand Recommended By ChatGPT, Google AI & Perplexity

Presentation by Steve Toth

SEO is shifting from 10 blue links to AI-generated answers. This session unpacks how LLMs are influencing buying decisions and teaches you how to ensure that your brand is visible, accurately represented, and recommended when your ICP asks important, late-stage buying decision questions to ChatGPT, Google AI Mode, Perplexity, and other AI search platforms. Learn practical strategies to influence what LLMs say about you so prospects get the right information when it matters most.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Black Hat SEO Tactics That Print Money

Presentation by Craig Campbell

With decades of experience dominating competitive SERPs, Craig will uncover inventive approaches that push beyond the standard playbook yet remain effective in 2025. Expect real-world insights, sharp strategies, actionable takeaways, and a good laugh along the way, with examples of these tactics working in the industry's most competitive landscapes.

Venue: Suthep Hall, Level 4, Chiang Mai Marriott Hotel

Closing Night Party Presented By Ahrefs

Join us to bid farewell to CMSEO in style at our Closing Night Party Presented by Ahrefs. With cocktails and cigars, DJs and dance floors, pool rooms and photobooths, it’s a choose-your-own-adventure way to wrap up an epic week and say goodbye for another year.

Venue: Hollywood CNX