Chiang Mai, Thailand • 9–13 November, 2026
Unpack the agenda at CMSEO 2026
Check out our full schedule of events taking place across CMSEO week,
from hands-on sessions led by industry leaders to late-night networking with SEO’s movers and shakers.
Get ready for a week of mayhem
Get ready for a
week of mayhem
You missed out!
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MONDAY
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TUESDAY
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WEDNESDAY
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THURSDAY
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FRIDAY
Monday 9 November
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All Sessions
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AI SEO
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Link Building
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Content
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Business Growth
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Technical SEO
All Sessions
Registration
1:00pm—2:00pm • Level 4, Chiang Mai Marriott Hotel
Collect your coveted CMSEO badge and get ready for the week of mayhem ahead.
LLM And AIO Domination
AI SEO
Strategy Track session with Jabez Reuben
2:00pm—2:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
Jabez has spent the last 12 months running hundreds of tests and campaigns in the GEO/LLM visibility space, so you don't have to guess what works. He walks through what worked, what didn't, and the real case studies behind it, then hands over the exact SOP his team follows so you can start seeing results within a month or two of implementing it.
You also leave knowing how he runs his research and testing process, so you can build your own testing engine instead of relying on someone else's findings.
If You Build It, Will They Come? Making Two Sites Agent-Ready And Measuring What Turned Up
Technical SEO
Strategy Track session with Alex Moss
2:00pm—2:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
Alex spent this year turning two ordinary content sites agentic-ready from the ground up, then watched what actually happened. He shows you which AI crawlers and agents turned up and what they read, whether anything ever touched the llms.txt file or called the tool, and how fast fresh content actually appeared in ChatGPT, Copilot and Perplexity. He also planted deliberate canary facts to catch exactly what assistants got wrong about the sites, and tracked what moved once the sites picked up links.
You leave with a prioritised build order that earned its place, the fashionable additions that did nothing, and a checklist that works whether you publish news or sell paper bags B2B.
Create Once, Distribute Everywhere, Get Leads: Automating Multichannel Content For Max AI Visibility
Content
Strategy Track session with Victoria Olsina
3:00pm—3:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
Most people treat AI search visibility as a content problem – write more, post more, hope for citations. Victoria treated it as a distribution problem, and turned one book into 500+ pieces of content using an AI-driven repurposing system built in Claude. She shows you how to automate long-form content into hundreds of assets across video, LinkedIn, X, Medium and carousels, the specific tools and workflows that turn a blog post into a fully produced video reel with almost no manual input, and how to keep AI-generated content accurate and on-brand at scale.
You leave with a repurposing system you can run on your own content, and the numbers behind why it works: AI search is now Victoria's second-largest lead source after referrals, with a 37% increase in organic search sessions and a 344% increase in organic social sessions.
Revenue-First Digital PR: How To Align Every Campaign With Your SEO Strategy
Link Building
Strategy Track session with Alex Galinos
3:00pm—3:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
Most Digital PR is optimized for the coverage report, not the P&L. Topics get picked for journalist appeal, links get pointed at a homepage, and nobody buys anything there. Alex lays out a different approach: pick topics, publisher mix and link destinations against one goal, ranking the pages that actually make money. Everything in this session comes from live campaigns he's run in-house, with real revenue on the line.
You leave with the three-filter test that kills vanity topics before they get signed off, the onsite asset structure that turns one study into multiple outreach angles while passing earned authority straight through to commercial pages, and a link map you can build the next morning: rank your money pages by revenue and margin, then find the highest-value page with zero earned links pointing at it.
The Lead-Gen Leverage Window – Test, Build, Scale, Dominate
Business Growth
Strategy Track session with Will Tribe
4:00pm—4:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
AI has crashed the cost of testing. Will shows you how he turns overlooked search demand into tracked phone calls, commercial proof and buyer leverage – before spending real money to scale it. He walks through his Test, Build, Scale, Dominate framework: the real workflows, build paths and decision gates his team uses, from scrappy test sites to programmatic systems running at scale.
You leave with a practical way to assess and test a lead-generation opportunity of your own, backed by downloadable prompts, checklists and templates.
How You Can Get AI To Recommend Your Agency 99% Of The Time
AI SEO
Strategy Track session with Felix Norton
4:00pm—4:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
SEO was Felix's primary customer acquisition channel until the traffic started tanking. What didn't add up was that organic traffic was shrinking while lead gen kept climbing, until his clients started saying the same thing: "ChatGPT recommended you." So he doubled down on the opposite problem: not what makes a website rank, but what makes an AI model understand, cite and recommend one brand over another. He tested everything: positioning, SEO, digital PR, self-promotional listicles, parasite SEO, citable content, technical optimisation, and a few experiments too stupid to admit to that actually worked.
He shares the exact playbook: why SEO ranked websites, but AI search ranks narratives; why brand mentions and citations are becoming the new content and backlinks; and why AI search right now looks a lot like the early days of SEO, rules still being written, exploits still wide open, and most brands still not executing well.
You leave with strategies, tactics and hacks you can implement the moment this talk ends, including why listicles matter more than anyone wants to admit and how to use them without becoming spam.
Opening Night Party Presented by HighLevel
7:00pm—10:00pm • Chefs' Together
We’re kicking off CMSEO 2026 with a bang. Our Opening Night Party Presented by HighLevel is a night of networking under the stars. Think cold beers, good conversation, and riverside vibes overlooking Chiang Mai's famed Ping River, the perfect setting to reconnect with old faces and meet new ones.
AI SEO
LLM & AIO Domination
AI SEO
Strategy Track session with Jabez Reuben
2:00pm—2:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
Jabez has spent the last 12 months running hundreds of tests and campaigns in the GEO/LLM visibility space, so you don't have to guess what works.
He walks through what worked, what didn't, and the real case studies behind it, then hands over the exact SOP his team follows so you can start seeing results within a month or two of implementing it.
You also leave knowing how he runs his research and testing process, so you can build your own testing engine instead of relying on someone else's findings.
How You Can Get AI To Recommend Your Agency 99% Of The Time
AI SEO
Strategy Track session with Felix Norton
4:00pm—4:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
SEO was Felix's primary customer acquisition channel until the traffic started tanking. What didn't add up was that organic traffic was shrinking while lead gen kept climbing, until his clients started saying the same thing: ""ChatGPT recommended you.""
So he doubled down on the opposite problem: not what makes a website rank, but what makes an AI model understand, cite and recommend one brand over another. He tested everything: positioning, SEO, digital PR, self-promotional listicles, parasite SEO, citable content, technical optimisation, and a few experiments too stupid to admit to that actually worked.
He shares the exact playbook: why SEO ranked websites, but AI search ranks narratives; why brand mentions and citations are becoming the new content and backlinks; and why AI search right now looks a lot like the early days of SEO, rules still being written, exploits still wide open, and most brands still not executing well.
You leave with strategies, tactics and hacks you can implement the moment this talk ends, including why listicles matter more than anyone wants to admit and how to use them without becoming spam.
Link Building
Revenue-First Digital PR: How To Align Every Campaign With Your SEO Strategy
Link Building
Strategy Track session with Alex Galinos
3:00pm—3:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
Most Digital PR is optimized for the coverage report, not the P&L. Topics get picked for journalist appeal, links get pointed at a homepage, and nobody buys anything there.
Alex lays out a different approach: pick topics, publisher mix and link destinations against one goal, ranking the pages that actually make money. Everything in this session comes from live campaigns he's run in-house, with real revenue on the line.
You leave with the three-filter test that kills vanity topics before they get signed off, the onsite asset structure that turns one study into multiple outreach angles while passing earned authority straight through to commercial pages, and a link map you can build the next morning: rank your money pages by revenue and margin, then find the highest-value page with zero earned links pointing at it.
Content
Create Once, Distribute Everywhere, Get Leads: Automating Multichannel Content For Max AI Visibility
Content
Strategy Track session with Victoria Olsina
3:00pm—3:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
Most people treat AI search visibility as a content problem – write more, post more, hope for citations. Victoria treated it as a distribution problem, and turned one book into 500+ pieces of content using an AI-driven repurposing system built in Claude.
She shows you how to automate long-form content into hundreds of assets across video, LinkedIn, X, Medium and carousels, the specific tools and workflows that turn a blog post into a fully produced video reel with almost no manual input, and how to keep AI-generated content accurate and on-brand at scale.
You leave with a repurposing system you can run on your own content, and the numbers behind why it works: AI search is now Victoria's second-largest lead source after referrals, with a 37% increase in organic search sessions and a 344% increase in organic social sessions.
Business Growth
The Lead-Gen Leverage Window – Test, Build, Scale, Dominate
Business Growth
Strategy Track session with Will Tribe
4:00pm—4:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
AI has crashed the cost of testing. Will shows you how he turns overlooked search demand into tracked phone calls, commercial proof and buyer leverage – before spending real money to scale it. He walks through his Test, Build, Scale, Dominate framework: the real workflows, build paths and decision gates his team uses, from scrappy test sites to programmatic systems running at scale.
You leave with a practical way to assess and test a lead-generation opportunity of your own, backed by downloadable prompts, checklists and templates.
Technical SEO
If You Build It, Will They Come? Making Two Sites Agent-Ready And Measuring What Turned Up
Technical SEO
Strategy Track session with Alex Moss
2:00pm—2:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
Alex spent this year turning two ordinary content sites agentic-ready from the ground up, then watched what actually happened.
He shows you which AI crawlers and agents turned up and what they read, whether anything ever touched the llms.txt file or called the tool, and how fast fresh content actually appeared in ChatGPT, Copilot and Perplexity. He also planted deliberate canary facts to catch exactly what assistants got wrong about the sites, and tracked what moved once the sites picked up links.
You leave with a prioritised build order that earned its place, the fashionable additions that did nothing, and a checklist that works whether you publish news or sell paper bags B2B.
Tuesday 10 November
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All Sessions
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AI SEO
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Content
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Business Growth
All Sessions
Registration
1:00pm—2:00pm • Level 4, Chiang Mai Marriott Hotel
Collect your coveted CMSEO badge and get ready for the week of mayhem ahead.
ATOMS: The Framework Behind Dominating AI Search
AI SEO
Strategy Track session with Manick Bhan
2:00pm—2:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
SEO taught you how to win a position. AI search works differently. ChatGPT, Gemini, and Perplexity cite a handful of sources per answer and ignore everything else. You can do everything SEO taught you and still never show up.
Manick walks you through why that gap exists and what to do about it. He introduces his ATOMS Framework, the approach he's developed specifically for winning citations in AI search, and shows you how to adjust your strategy for the signals AI answer engines actually respond to.
You leave knowing exactly what it takes to go from invisible to cited, across every platform where your customers are already asking questions.
Links, Lies And LLMs: What Authority Costs Now
Business Growth
Strategy Track session with Michal Rochwerger
2:00pm—2:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
You're still paying full price for links that won't get you cited. Michal has the receipts to prove it. He breaks down what DR, traffic, and topical relevance actually buy you in 2026, and what citation-worthy authority costs instead, backed by millions of dollars spent and his own brands used as the test subjects.
You leave knowing exactly where your link budget is working, where it's dead weight, and what to spend on instead if getting cited is the actual goal.
Reverse-Engineering AI Search: What 300 Experiments Taught Us About ChatGPT, Gemini, Claude
AI SEO
Strategy Track session with Tomek Rudzki
3:00pm—3:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
Most GEO advice is guesswork dressed up as strategy. Tomek ran 300 experiments to find out how ChatGPT, AI Overviews, AI Mode, and Claude actually pick sources and decide which brands to recommend. He shows you exactly how to test whether your own content is good enough to get cited, and whether your brand is positioned to get recommended, by each of these engines, along with the golden rules for content that wins both. He'll also debunk the GEO tactics that never worked or have quietly stopped working, because what got you cited in GPT-4 may do nothing in GPT-5.6.
You leave with a mental model of the full AI search pipeline, a simple MVP you can build in Claude to test your own content within minutes, and a shortlist of changes backed by real experiment data, plus a list of tactics you can finally stop wasting time on.
The Invisible AI Team: How To 100x Your Content Output Without Anyone Noticing
AI SEO
Strategy Track session with Plamen Popov
3:00pm—3:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
Most SEO teams are writing and analysing at human speed while trying to win a game that moves at machine speed. AI answer engines are the new front door for discovery, and Plamen built the system to keep up with it. He walks through the internal LLM retrieval network he built to close Binance's AI-visibility gap against competitors dominating ChatGPT, Perplexity and Gemini citations: a coordinated system of specialised AI roles for research, drafting, QA, GEO-scoring and competitive monitoring, plugged directly into an existing content pipeline, producing work indistinguishable from fully human-authored content.
You leave with the exact architecture: a multi-agent pipeline blueprint you can chain together without an engineering team, a pre-publish scoring checklist to catch E-E-A-T and citation-readiness gaps before content goes live, a DIY way to measure whether your content is actually getting cited in AI answers, and a prioritisation filter for which pages to run through the pipeline first.
How To Scale Unique SEO Content With An Agentic Knowledge System
Content
Strategy Track session with Georg Richard Aare
4:00pm—4:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
Generic content is losing ground. The brands winning in search – and getting cited by AI – are the ones publishing insight that competitors can't copy without promoting their brand in the process. The problem isn't knowing that. It's doing it at scale without it eating your team alive. Georg shows you the system he built to solve that. How to capture proprietary knowledge once and pull it into content wherever it fits, how to run agent workflows that turn expert insight into drafts without the bottleneck, and how to get what's in your team's heads onto the page fast.
You leave with a repeatable process for scaling unique content – and a cost per article that drops the more you publish.
The Slack Side Hustle: A $100K Store With One Hand
Business Growth
Strategy Track session with Regan McGregor
4:00pm—4:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
Regan had a full-time job, a newborn, and an online store he never had time to finish. At 3am one night, bottle in one hand, phone in the other, he decided if it wasn't going to get built like this, it wasn't going to get built at all. So he built it that way. The entire store now runs on AI workflows that handle sourcing, listings, pricing and publishing, with Regan stepping in only when a Slack message pings him for a five-second decision. It's done roughly $100k in sales, mostly in spite of how little time he's given it.
In this session, Regan walks through each workflow, what worked, what didn't, and how he used local models to keep running costs near zero. You leave with the actual workflows and prompts to take home and run yourself, plus the harder lessons: why small, narrow workflows beat powerful models, why a good approval step only needs five seconds, and why the failures had more in common with each other than the wins did.
Networking Night
6:00pm—10:00pm • Salt & Fire Rooftop Bar
Kick back and link up with your fellow SEOs at our Networking Night on the rooftop. Connect over a cold drink, take in the skyline, and let the conversations flow as the night unfolds.
AI SEO
ATOMS: The Framework Behind Dominating AI Search
AI SEO
Strategy Track session with Manick Bhan
2:00pm—2:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
SEO taught you how to win a position. AI search works differently. ChatGPT, Gemini, and Perplexity cite a handful of sources per answer and ignore everything else. You can do everything SEO taught you and still never show up.
Manick walks you through why that gap exists and what to do about it. He introduces his ATOMS Framework, the approach he's developed specifically for winning citations in AI search, and shows you how to adjust your strategy for the signals AI answer engines actually respond to.
You leave knowing exactly what it takes to go from invisible to cited, across every platform where your customers are already asking questions.
Reverse-Engineering AI Search: What 300 Experiments Taught Us About ChatGPT, Gemini, Claude
AI SEO
Strategy Track session with Tomek Rudzki
3:00pm—3:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
Most GEO advice is guesswork dressed up as strategy. Tomek ran 300 experiments to find out how ChatGPT, AI Overviews, AI Mode, and Claude actually pick sources and decide which brands to recommend.
He shows you exactly how to test whether your own content is good enough to get cited, and whether your brand is positioned to get recommended, by each of these engines, along with the golden rules for content that wins both. He'll also debunk the GEO tactics that never worked or have quietly stopped working, because what got you cited in GPT-4 may do nothing in GPT-5.6.
You leave with a mental model of the full AI search pipeline, a simple MVP you can build in Claude to test your own content within minutes, and a shortlist of changes backed by real experiment data, plus a list of tactics you can finally stop wasting time on.
The Invisible AI Team: How To 100x Your Content Output Without Anyone Noticing
AI SEO
Strategy Track session with Plamen Popov
3:00pm—3:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
Most SEO teams are writing and analysing at human speed while trying to win a game that moves at machine speed. AI answer engines are the new front door for discovery, and Plamen built the system to keep up with it.
He walks through the internal LLM retrieval network he built to close Binance's AI-visibility gap against competitors dominating ChatGPT, Perplexity and Gemini citations: a coordinated system of specialised AI roles for research, drafting, QA, GEO-scoring and competitive monitoring, plugged directly into an existing content pipeline, producing work indistinguishable from fully human-authored content.
You leave with the exact architecture: a multi-agent pipeline blueprint you can chain together without an engineering team, a pre-publish scoring checklist to catch E-E-A-T and citation-readiness gaps before content goes live, a DIY way to measure whether your content is actually getting cited in AI answers, and a prioritisation filter for which pages to run through the pipeline first.
Content
How To Scale Unique SEO Content With An Agentic Knowledge System
Content
Strategy Track session with Georg Richard Aare
4:00pm—4:40pm • Suthep Hall 1, Chiang Mai Marriott Hotel
Generic content is losing ground. The brands winning in search – and getting cited by AI – are the ones publishing insight that competitors can't copy without promoting their brand in the process. The problem isn't knowing that. It's doing it at scale without it eating your team alive.
Georg shows you the system he built to solve that. How to capture proprietary knowledge once and pull it into content wherever it fits, how to run agent workflows that turn expert insight into drafts without the bottleneck, and how to get what's in your team's heads onto the page fast.
You leave with a repeatable process for scaling unique content – and a cost per article that drops the more you publish.
Business Growth
Links, Lies And LLMs: What Authority Costs Now
Business Growth
Strategy Track session with Michal Rochwerger
2:00pm—2:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
You're still paying full price for links that won't get you cited. Michal has the receipts to prove it.
He breaks down what DR, traffic, and topical relevance actually buy you in 2026, and what citation-worthy authority costs instead, backed by millions of dollars spent and his own brands used as the test subjects.
You leave knowing exactly where your link budget is working, where it's dead weight, and what to spend on instead if getting cited is the actual goal.
The Slack Side Hustle: A $100K Store With One Hand
Business Growth
Strategy Track session with Regan McGregor
4:00pm—4:40pm • Suthep Hall 3, Chiang Mai Marriott Hotel
Regan had a full-time job, a newborn, and an online store he never had time to finish. At 3am one night, bottle in one hand, phone in the other, he decided if it wasn't going to get built like this, it wasn't going to get built at all.
So he built it that way. The entire store now runs on AI workflows that handle sourcing, listings, pricing and publishing, with Regan stepping in only when a Slack message pings him for a five-second decision. It's done roughly $100k in sales, mostly in spite of how little time he's given it.
He walks through each workflow, what worked, what didn't, and how he used local models to keep running costs near zero. You leave with the actual workflows and prompts to take home and run yourself, plus the harder lessons: why small, narrow workflows beat powerful models, why a good approval step only needs five seconds, and why the failures had more in common with each other than the wins did.
Wednesday 11 November
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All Sessions
All Sessions
Community Day
9:00am—5:00pm
CMSEO is as much about what we create, as what you create. So on Wednesday 11 November, we turn the agenda over to you. Events by SEOs, for SEOs.
Last year, you packed the Community Day schedule with almost 90 events: from pickleball games to cabaret shows, tactical SEO sessions to rooftop meetups, and much more.
Now it’s your turn to shape the legendary networking experience of CMSEO. Use the App to bring your idea to life - huge or intimate, formal or informal, SEO-focused or just for fun. Wednesday is dedicated to free community events, but you can plan them anytime during CMSEO week.
Thursday 12 November
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All Sessions
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Link Building
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Business Growth
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Technical SEO
All Sessions
Main Program: Day 1 Kick-Off
10:30am—10:40am • Suthep Hall Level 4, Chiang Mai Marriott Hotel
The Last SEO Play: How To Trade Rankings For Equity
Business Growth
Main Program session with Dennis Yu
10:40am—11:20am • Suthep Hall Level 4, Chiang Mai Marriott Hotel
You already know how to rank. Dennis walks you through what happens next: turning that performance into equity value your clients can actually see, not just another traffic report. He breaks down how he values SEO work beyond rankings and sessions, the same process he uses with his own clients, and shows you exactly where the gap sits between "we grew organic traffic" and "we grew what the business is worth."
You leave with steps you can put into practice immediately: how to reframe your SEO work as equity-building from the first client conversation, not something you retrofit once the results are already in.
The Parasite SEO Playbook: Rank Fast Without Owning the Domain
Technical SEO
Main Program session with Ivana Flynn
11:40am—12:20pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Parasite SEO didn't die. It just stopped looking the way everyone expected it to.
Ivana breaks down what actually stopped working, what merely changed, and why Google can't eliminate every form of borrowed authority, including the quiet shift where manual penalties dropped off entirely in 30 countries. She maps the new landscape: Reddit and community platforms, editorial and publishing sites, news syndication, UGC, expired authority assets, and video and social search surfaces, and shows you how to pick the right one based on topical relevance, indexation speed, and how much editorial control you actually have.
She also draws the line that matters most right now: parasite SEO versus site reputation abuse, what separates genuine editorial contribution from the patterns that get you penalised, with Reddit as the case study. Why certain pages rank, which accounts and communities survive moderation, and why ranking a Reddit result is not the same as controlling it.
You leave with a survival framework built for a tactic that was never meant to last: never depend on one host, build replacement assets before you need them, track your exposure, and measure revenue, not just rankings.
I Own A Piece Of The Internet. Your Brand Can Grow There, Rent-Free
Link Building
Main Program session with Kalin Karakehayov
12:20pm—12:50pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Most link building competes for space on sites someone else controls. Kalin owns the space outright – 200,000+ domains, one of the largest website networks in the world. He shows you how to tap into that network for both extreme competition link building and AI SEO citations, and how to use the largest link juice pool money can buy without playing by the usual outreach rules.
You leave knowing exactly how this network fits into your link building and AI citation strategy, and how to access it for your own brand.
Why Good Agencies Fail: Building The Operational Systems Nobody Taught You
Business Growth
Main Program session with Jacob Kettner
2:00pm—2:40pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Most agency owners don't realise their growth model is broken until the margin is already gone. Jacob has been through every stage of that scaling curve and built the financial and operational systems to survive each one. He shows you exactly where the shifts happen, how to spot one coming before it costs you a year, and what to put in place at each stage.
You walk out with four tools built on real numbers you can replace with your own: his pricing calculator, cost center model, capacity planner, and deliverables tracker.
$50Bn In Online Business Sales: Where I'd Build, What I'd Buy, What I'd Avoid In 2026
Business Growth
Main Program session with Thomas Smale
3:00pm—3:40pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Thomas has facilitated over $50Bn in online business sales. That's not a stat – it's a vantage point almost nobody else has on what's actually happening to valuations right now. He breaks down what AI has done to multiples, business model by business model, and what actually happened to content sites – including the exceptions still printing money when everyone assumed the category was dead. He maps where the upside sits now, from content and ecommerce to SaaS and vertical software, and how deal flow has shifted over the last two years.
You leave knowing who's buying, who's selling, and what buyers actually want – plus where Thomas himself would build, what he'd buy, and what he'd avoid in 2026.
The Death Of SEO Playbooks
Technical SEO
Main Program session with Emilio Takas
4:00pm—4:40pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Most SEO tactics get shared because they worked once. The experiments that failed never make it into the case study. Emilio ran 300 page-one results across 30 unrelated markets to find out what's actually driving rankings, and brand size isn't it. He shows you how to separate signal from noise, why replication keeps failing, and how to properly test any tactic before you build a strategy around it.
You leave with a 90-second framework for decoding any tactic you come across and a testing methodology built on data that actually holds up across markets.
Link Building
I Own A Piece Of The Internet. Your Brand Can Grow There, Rent-Free
Link Building
Main Program session with Kalin Karakehayov
12:20pm—12:50pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Most link building competes for space on sites someone else controls. Kalin owns the space outright – 200,000+ domains, one of the largest website networks in the world.
He shows you how to tap into that network for both extreme competition link building and AI SEO citations, and how to use the largest link juice pool money can buy without playing by the usual outreach rules.
You leave knowing exactly how this network fits into your link building and AI citation strategy, and how to access it for your own brand.
Business Growth
The Last SEO Play: How To Trade Rankings For Equity
Business Growth
Main Program session with Dennis Yu
10:40am—11:20am • Suthep Hall Level 4, Chiang Mai Marriott Hotel
You already know how to rank. Dennis walks you through what happens next: turning that performance into equity value your clients can actually see, not just another traffic report.
He breaks down how he values SEO work beyond rankings and sessions, the same process he uses with his own clients, and shows you exactly where the gap sits between "we grew organic traffic" and "we grew what the business is worth."
You leave with steps you can put into practice immediately: how to reframe your SEO work as equity-building from the first client conversation, not something you retrofit once the results are already in.
Why Good Agencies Fail: Building The Operational Systems Nobody Taught You
Business Growth
Main Program session with Jacob Kettner
2:00pm—2:40pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Most agency owners don't realise their growth model is broken until the margin is already gone. Jacob has been through every stage of that scaling curve and built the financial and operational systems to survive each one.
He shows you exactly where the shifts happen, how to spot one coming before it costs you a year, and what to put in place at each stage.
You walk out with four tools built on real numbers you can replace with your own: his pricing calculator, cost center model, capacity planner, and deliverables tracker.
$50Bn In Online Business Sales: Where I'd Build, What I'd Buy, What I'd Avoid In 2026
Business Growth
Main Program session with Thomas Smale
3:00pm—3:40pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Thomas has facilitated over $50Bn in online business sales. That's not a stat – it's a vantage point almost nobody else has on what's actually happening to valuations right now.
He breaks down what AI has done to multiples, business model by business model, and what actually happened to content sites – including the exceptions still printing money when everyone assumed the category was dead. He maps where the upside sits now, from content and ecommerce to SaaS and vertical software, and how deal flow has shifted over the last two years.
You leave knowing who's buying, who's selling, and what buyers actually want – plus where Thomas himself would build, what he'd buy, and what he'd avoid in 2026.
Technical SEO
Guilty Until Proven Innocent: Fighting Fake DMCA Takedowns
Technical SEO
Main Program session with Ivana Flynn
11:40am—12:20pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
2026 was the year fake DMCA claims went from an occasional headache to an epidemic. Ivana has watched it happen in real time, and she doesn't think it's slowing down in 2027.
She breaks down what a fraudulent DMCA claim actually is, why it's become the most effective negative SEO attack going, and why every time Google seems to be getting a handle on it, the abuse comes back worse. She shows you how to spot a fake claim, how to clean one up if you've been hit, and how to protect your site before it happens.
You leave knowing exactly what fraudulent DMCA takedowns look like, how to defend against them, and what to do if your rankings disappear overnight because of one.
The Death Of SEO Playbooks
Technical SEO
Main Program session with Emilio Takas
4:00pm—4:40pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Most SEO tactics get shared because they worked once. The experiments that failed never make it into the case study. Emilio ran 300 page-one results across 30 unrelated markets to find out what's actually driving rankings, and brand size isn't it.
He shows you how to separate signal from noise, why replication keeps failing, and how to properly test any tactic before you build a strategy around it.
You leave with a 90-second framework for decoding any tactic you come across and a testing methodology built on data that actually holds up across markets.
Friday 13 November
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All Sessions
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AI SEO
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Link Building
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Business Growth
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Technical SEO
All Sessions
Main Program: Day 2 Kick-Off
10:30am—10:40am • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Modern Black Hat SEO 2.0
Link Building
Main Program session with Charles Floate
10:40am—11:20am • Suthep Hall Level 4, Chiang Mai Marriott Hotel
In 2017, Charles took the Chiang Mai SEO stage with Modern Black Hat SEO. Nearly a decade later, almost everything about the game has changed – except him. He's still testing harder than anyone in the room. This session revisits that original presentation through a 2026 lens: what died, what evolved, and what quietly became some of the most effective ranking strategies in SEO today.
Your New Local SEO Playbook To Dominate Google
Technical SEO
Main Program session with Joy Hawkins
11:40am—12:20pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Google's local search results look different than they did a year ago. Ads are taking more space, call buttons are disappearing, and AI is reshaping what shows up and what gets ignored. Joy has been inside this ecosystem longer than most. She breaks down exactly what's changed, what it means for your visibility, and the specific moves you can make right now to stay ahead of it.
3 Ways AI Is Turning More Leads Into Sales
Business Growth
Main Program session with Jeremy Burgos
12:20pm—12:50pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Most businesses aren't losing leads because they lack them. They're losing them because nobody follows up fast enough, or ever again.
Jeremy shows you how AI-powered automation closes that gap: cutting friction out of your sales funnel, speeding up speed-to-lead, and turning dormant contacts back into revenue through reactivation campaigns most agencies never bother running.
You leave with a proven framework for managing opportunities with AI, so no lead sits untouched long enough to go cold.
Meme Competition Winner
2:00pm—2:20pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Who will be crowned with the coveted title of this year's best meme-maker? Our winner takes home bragging rights until 2027, over $20,000USD in prizes (including a VIP ticket to CMSEO 2027), and one hell of a trophy. To throw your hat into the ring, submit your memes before COB Thursday 12 November.
What Still Moves Rankings in 2027
Technical SEO
Panel by Kyle Roof & Kasra Dash
2:20pm—3:00pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Do links still make a difference, or are you wasting your money? Is exact-match anchor text a ranking signal or a target on your back? Did the last core updates kill your tactic, or did you just do it wrong? This panel takes the questions SEOs argue about in private and settles them on stage, with test data and real campaigns as the referee. SEO giants discuss and answer.
Perception Engineering: Getting Cited Is The Easy Part
AI SEO
Main Program session with Jonathan Kiekbusch
3:20pm—4:00pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Everyone's tracking whether they get cited. Almost nobody audits what AI actually says once it cites you – and that's the line a client or your boss reacts to the second you show them. Jonathan walks you through Perception Engineering end to end: how to find the prompts that actually decide sales, how to diagnose exactly how AI describes a brand today, and how to publish the evidence that shifts that perception – with real numbers from a live campaign.
You leave with a repeatable process you can run on any brand this week using data you already own, a deliverable clients genuinely care about, and the one rule that decides whether AI repeats you, contradicts you, or ignores you.
The Story Scraped 50M LLM Answers
AI SEO
Main Program session with Michal Suski
4:20pm—5:00pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
The AI SEO space is full of confident opinions and very little proof. Surfer's data science team scraped 50 million LLM answers to find out who's actually right. Michal walks through what that research reveals: which AI SEO advice holds up, which "gurus" are just guessing, and the actual principles behind how AI search rankings work.
You leave with the data, not another opinion, on what's really driving visibility in AI search.
Closing Night Party Presented by SEO.Domains
7:00pm—11:00pm • Anusarn Building
Join us to bid farewell to CMSEO in style at our Closing Night Party Presented by SEO.Domains. Street-block style, with food trucks, a DJ, and games, it's the perfect way to wrap up an epic week and say goodbye for another year.
AI SEO
Perception Engineering: Getting Cited Is The Easy Part
AI SEO
Main Program session with Jonathan Kiekbusch
3:20pm—4:00pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Everyone's tracking whether they get cited. Almost nobody audits what AI actually says once it cites you – and that's the line a client or your boss reacts to the second you show them.
Jonathan walks you through Perception Engineering end to end: how to find the prompts that actually decide sales, how to diagnose exactly how AI describes a brand today, and how to publish the evidence that shifts that perception – with real numbers from a live campaign.
You leave with a repeatable process you can run on any brand this week using data you already own, a deliverable clients genuinely care about, and the one rule that decides whether AI repeats you, contradicts you, or ignores you.
The Story Scraped 50M LLM Answers
AI SEO
Main Program session with Michal Suski
4:20pm—5:00pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
The AI SEO space is full of confident opinions and very little proof. Surfer's data science team scraped 50 million LLM answers to find out who's actually right.
Michal walks through what that research reveals: which AI SEO advice holds up, which "gurus" are just guessing, and the actual principles behind how AI search rankings work.
You leave with the data, not another opinion, on what's really driving visibility in AI search.
Link Building
Modern Black Hat SEO 2.0
Link Building
Main Program session with Charles Floate
10:40am—11:20am • Suthep Hall Level 4, Chiang Mai Marriott Hotel
In 2017, Charles took the Chiang Mai SEO stage with Modern Black Hat SEO. Nearly a decade later, almost everything about the game has changed – except him. He's still testing harder than anyone in the room.
This session revisits that original presentation through a 2026 lens: what died, what evolved, and what quietly became some of the most effective ranking strategies in SEO today.
Business Growth
3 Ways AI Is Turning More Leads Into Sales
Business Growth
Main Program session with Jeremy Burgos
12:20pm—12:50pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Most businesses aren't losing leads because they lack them. They're losing them because nobody follows up fast enough, or ever again.
Jeremy shows you how AI-powered automation closes that gap: cutting friction out of your sales funnel, speeding up speed-to-lead, and turning dormant contacts back into revenue through reactivation campaigns most agencies never bother running.
You leave with a proven framework for managing opportunities with AI, so no lead sits untouched long enough to go cold.
Technical SEO
Your New Local SEO Playbook To Dominate Google
Technical SEO
Main Program session with Joy Hawkins
11:40am—12:20pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Google's local search results look different than they did a year ago. Ads are taking more space, call buttons are disappearing, and AI is reshaping what shows up and what gets ignored.
Joy has been inside this ecosystem longer than most. She breaks down exactly what's changed, what it means for your visibility, and the specific moves you can make right now to stay ahead of it.
What Still Moves Rankings in 2027
Technical SEO
Panel by Kyle Roof & Kasra Dash
2:20pm—3:00pm • Suthep Hall Level 4, Chiang Mai Marriott Hotel
Do links still make a difference, or are you wasting your money? Is exact-match anchor text a ranking signal or a target on your back? Did the last core updates kill your tactic, or did you just do it wrong?
This panel takes the questions SEOs argue about in private and settles them on stage, with test data and real campaigns as the referee. SEO giants discuss and answer.
OUR 2026 SPONSORS
Presenting Partners
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9–13 November 2026 @ Chiang Mai, Thailand
